Staring across the table at me with a stare that could kill a man, a confidence that could charm a killer and a solid sophistication that made me want to double down in so many ways was the one second start to my first interaction with a muse who sings us a daily aria in the world of Cité Privée. Armed with fabulous pin-point stilettos and a razor sharp mind that sits hight above them (not to mention other gorgeous endowments), Ms. Tess Jasmine Aziz is the quintessence of femininity hung out to dry. In other words, there is no messing with this fabulous lady, who joined Her Majesty’s Royal Army on her very own volition.
She’s a true master of something that we in the world of nuanced, private luxury realize is one of our only points of difference: trust. Circulating in the circles within which we trod requires skill that is unspoken and communicated through the senses. In the world of private clients where discretion is key, minute nuances of this word are felt and perhaps seen through the lens of many a jaded admiral. As such, we find that in today’s marketplace, on the whole clients take an consciously passive role in the management of their creative projects and subconsciously active one. Translation: the brand becomes the subconscious manager of sensorial connections; and the creators behind the brand assist in communicating the client’s conscious expression of their needs.
Indeed Cité Privée’s perfume “Memoire du Desert” was created by the sultry looks she gave to the camera nearly five years ago. Sitting in the creative studio of Forbidden City in Geneva, the creative director had one look at the photos and blurted out Desert Sex. Knowing that the perfume wouldn’t be marketable in the Middle East, the creative team settled on something less in your face. Nevertheless, you know where it comes from and now you know the inspiration behind it: Tess Jasmine Aziz.